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How Startups can Benefit from Micro-Influencers


Photo by Greyson Joralemon

Launching a startup can undoubtedly be a daunting endeavour to many, especially in this day and age with competition appearing to be rife in virtually every market. Apart from merely raising awareness, gaining traction is another crucial element which is key to launching any new business successfully. There is no question that people are now, more than ever, inundated with promotional content on a daily basis that one would have to possess superhuman abilities to pay due attention to each thing they are presented with. With such a large and rapidly expanding marketing industry, marketers and small-business owners are faced with innumerable challenges when trying to raise awareness of a newly established brand and, in many cases, convincing consumers to switch from brands they are loyal to.


In developing a brand’s core following, micro-influencers are an unrivalled asset, perhaps even more so than the more popular macro-influencers. There are many unique, often overlooked perks and advantages in hiring micro-influencers to introduce a new brand to the public.


1. High Engagement


This may seem like a given for any influencer but it is generally the case that micro-influencers have particularly high engagement rates compared to larger, more recognised figures. Micro-influencers tend to amass their following through a more sincere and unfiltered approach which adds a great sense of sincerity and authenticity to their craft. Mega influencers are often widely well-known in name only or due to their generic omnipresence in the mainstream. This however compromises their directness and relatability with their followers as they target a broader and more inclusive audience.



2. Niche Audience


As micro-influencers have relatively small audiences, their followers are more likely to follow them expressly due to similarity in taste and style. This allows the influencer to foster a particularly close relationship with their followers, akin to that of two close friends. Content therefore posted by a micro-influencer is likely to be received by attentive and interested eyes.


3. Cost-Effective


One of the more practical advantages of micro-influencers, especially for a startup, is their relatively low cost and affordability. Micro-influencers charge, on average, $100 per 10k followers which means an influencer with, say, 25k followers may be interested in partnering with you for $250 or less. This is a far more feasible option to hiring macro-influencers, where charges may go into the thousands of dollars.


4. Domino Effect


An important thing to keep in mind when opting for micro-influencers is the chain reaction that ensues from influencing one keen follower. Due to the particularly close relationship micro-influencers have with their followers, anything that makes an impression on one of their followers is likely to be shared by that person to their friends and so on, creating a chain reaction whereby word of mouth exponentially raises awareness of the brand.


Would you like to get in touch with micro-influencers to help promote your brand? Visit trendster.io and connect with a wide range of popular influencers!

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